• Mini-MBA for Pharmaceutical Executives

    This curriculum is designed for busy executives in the pharmaceutical industry who want to gain essential business knowledge without the time commitment of a full MBA. It focuses on core business functions while incorporating real-world examples and case studies specific to the pharmaceutical sector.

    0.0 (0)

    9 Modules / 49 Sessions

    210 h / 10 months

    None

    Jan. 31, 2025, 11 a.m.

    0.0 (0)

    9 Modules / 49 Sessions

    210 h / 10 months

    Online / Offline

    Jan. 31, 2025, 11 a.m.

    None

    Modules Contact

  • Leadership and Management

    • 24 h

    Instructors : Sherif Mounir

  • Leadership Theories and Styles
  • Change Management
  • Strategy Savvy in Pharmaceutical

    • 24 h

    Instructors : Dr.Hisham Dinana

  • What does the Future Hold?
  • Planning, Practice, Intuition, and Serendipity
  • Strategy Savvy: Define the Future and Understand Today
  • Making the Future Happen Today
  • Putting strategy in Action
  • Monitoring & Control
  • Consumer Behavior in Pharma

    • 12 h

    Instructors : Hesham Allam-Mohamed Mohab

  • Foundation of Consumer Behavior
  • Internal Factors Affecting Consumer Behavior
  • External Factors Affecting Consumer Behavior
  • Integrated Marketing Communication in Pharma

    • 6 h

    Instructors : Hesham Allam-Mohamed Mohab

  • Introduction to IMC and Digital Marketing
  • Components of IMC
  • Developing an Integrated Strategy
  • Marketing & Sales Management in Pharma

    • 6 h

    Instructors : Hesham Allam-Mohamed Mohab

  • Introduction to the Business Planning Process
  • Situational Analysis
  • Objective Setting
  • Strategy Development
  • Business Mix (Strategy & Tactics)
  • Action Plan
  • Budget and Resource Allocation
  • Control and Monitoring
  • Conclusion and Course Wrap-Up
  • Final Project Presentation
  • Financial Management for Pharma

    • 18 h

    Instructors : Nashaat Fakhry

  • What is Finance?
  • Goal of the Firm: Maximize Shareholder Wealth, Maximize Profit, What About Stakeholders?
  • Managerial Finance Function: Relationship to Economics
  • Managerial Finance Function: Relationship to Accounting
  • Relationship Between Accounting & Finance
  • Cost – Volume – Profit Analysis
  • P&L-Balance Statement
  • HR Management for Pharma

    • 24 h

    Instructors : Walaa Mourad Eriny Nabil

  • Recruitment & Selection
  • Building a High-Performance Culture in Pharma
  • Compensation and Benefit
  • Performance Management
  • Creating a learning organization-Training & development
  • Talent management
  • Digital transformation & AI in Pharma

    • 18 h

    Instructors : Samuel Safwat

  • Leveraging digital technologies to improve efficiency, innovation
  • patient care across the pharmaceutical value chain.
  • specific applications that will be used in Pharma
  • Portfolio Management & Optimization in Pharma

    • 18 h

    Instructors : Edward Ghabour

  • Analyzing the company portfolio using five filters
  • Segmentation decision grid and BCG matrix
  • Growing the business through strategic partnerships, licensing deals, and market expansion
  • Outsourcing deals strategy and execution
  • Optimizing structure and resources to drive productivity
  • Portfolio and P&L optimization
  • Corporate strategies using Ansoff matrix
  • Life Cycle Management
  • Selecting new molecules
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