Competency-based interviews

Situational leadership & coaching

The wisdom of great managers

Motivation & reward

Performance management

Best of leadership: Top 20 leadership traits

Leadership styles and Emotional Intelligence

Business planning & management

Forecasting and sales target breakdown

Graduation project on real-life situations for team and business management

Introduction to Marketing Management

Market Research

Consumer Behavior

Integrated Marketing Communication

Business Development, Portfolio & Life Cycle Management

Forecasting

Digital marketing in pharmaceuticals

Developing a marketing plan

Graduation project on developing a marketing plan for a new product

Introduction to Strategic Account Management

Introduction to Market Access

Strategic approach to account management

Access and Policy: Pricing methodologies, Health systems definition and distribution of power, Health economics and decision making, Policy formulations

Understanding Consumer Behavior from B2B perspectives.

Overview of KA Organizations & tender business in Egypt

Effective Negotiation with KA Organization

Graduation Project/Developing business plan for Key Accounts

Training concepts and adults’ learning

Conducting Training Need Analysis “TNA”

Training design and development

The art of delivery

Developing a positive attitude

Training evaluation

Coaching in practice

Graduation project on “TNA for a specific segment, training development, and training delivery”

Mastering CRM

Excel foundations

Sales & performance management cycle

Marketing overview & Dynamics

Forecasting

Business Intelligence & Dashboards creation

Graduation project

Digital marketing landscape and opportunity

Building a winning digital marketing strategy

Content marketing (HCPS and end consumers)

Digital execution I & II (digital platforms hands-on techniques)

Data analytics and digital transformation

Final graduation project including: Digital Strategy, Marketing content, SEO / Technical SEO, Implanting social media advertising, Implanting Google ad words

Excel Mastery

Power BI

PowerPoint Proficiency

Forms and Surveys

Generative AI Tools

Project Management & Collaboration Tools

Introduction to Registration

Strategy for Product selection

Dietary Supplements registration

Herbal Medicine registration

Human registration

Cosmetics registration

Medical device registration

Registration for export business

Deal with Inspection Departments

Promotional materials and digital campaign approval