Diplomas that move pharma careers forward

Management career

Curriculum

• Competency-based interviews
• Situational leadership & coaching
• The wisdom of great managers
• Motivation & reward
• Performance management
• Best of leadership: Top 20 leadership traits
• Leadership styles and Emotional Intelligence
• Business planning & management
• Forecasting and sales target breakdown
• Graduation project on real-life situations for team and business management

Graduate stories

Hany Mehany

December 23, 2024

I'm thrilled to share this special moments with you, I have successfully completed Sales Management Diploma certified by CPD UK Provided by Landmark Management Partner Many thanks Dr Edward Ghabour for your great efforts and Support with us all over the development journey

Marketing career

Curriculum

• Introduction to Marketing Management
• Market Research
• Consumer Behavior
• Integrated Marketing Communication
• Business Development, Portfolio & Life Cycle Management
• Forecasting
• Digital marketing in pharmaceuticals
• Developing a marketing plan
• Graduation project on developing a marketing plan for a new product

Graduate stories

Muhammad Mekkawy

December 24, 2024

Today, I am thrilled to share that I have graduated with a diploma in Marketing Pharmaceuticals by Landmark Management Partner This journey has been challenging, enlightening, and incredibly rewarding. A special thanks to: Dr. Edward Ghabour for your invaluable insights in developing exceptional market plans and unwavering support all the time.

Key Account Management and Market Access career

Curriculum

• Introduction to Strategic Account Management
• Introduction to Market Access
• Strategic approach to account management
• Access and Policy: Pricing methodologies, Health systems definition and distribution of power, Health economics and decision making, Policy formulations
• Understanding Consumer Behavior from B2B perspectives.
• Overview of KA Organizations & tender business in Egypt
• Effective Negotiation with KA Organization
• Graduation Project/Developing business plan for Key Accounts

Graduate stories

Nagwa Ibrahim

February 26, 2025

My pleasure to part of this great gathering Many thanks for very informative and insightful content and outstanding instructors

Training career

Curriculum

• Training concepts and adults’ learning
• Conducting Training Need Analysis “TNA”
• Training design and development
• The art of delivery
• Developing a positive attitude
• Training evaluation
• Coaching in practice
• Graduation project on “TNA for a specific segment, training development, and training delivery”

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Sales Forces Effectiveness career

Curriculum

• Mastering CRM
• Excel foundations
• Sales & performance management cycle
• Marketing overview & Dynamics
• Forecasting
• Business Intelligence & Dashboards creation
• Graduation project

Graduate stories

Shery Zaki

December 23, 2024

A new significant milestone in my professional journey a heartfelt thank you to Dr. Edward Ghabour and Landmark Management Partner for the amazing day, for the continous support and guidance as well

Digital Marketing career

Curriculum

• Digital marketing landscape and opportunity
• Building a winning digital marketing strategy
• Content marketing (HCPS and end consumers)
• Digital execution I & II (digital platforms hands-on techniques)
• Data analytics and digital transformation
• Final graduation project including: Digital Strategy, Marketing content, SEO / Technical SEO, Implanting social media advertising, Implanting Google ad words

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Artificial Intelligence is the new electricity. Data is the fuel that powers it, transforming industries and creating unprecedented opportunities

Curriculum

• Introduction to AI
• Understanding AI models and the Training Process
• Generative AI Tools for Workplace Tasks
• Understanding Bias, Drift, and Knowledge Cutoff in AI
• Prompts for different purposes
• Understanding Multimodal Prompting
• Content Creation Tools
• Summarization Best Practices
• Strategies for Data Analysis

Graduate stories

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